Thinking Bigger Than the Balance Sheet with Nicole Hollenbeck

What does it really mean to grow a business the right way? In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with CFO and finance leader Nicole Hollenbeck to talk about building healthy companies that create real impact.

With more than 25 years of experience, Nicole shares her journey from dreaming of becoming a “money doctor” at just eight years old to serving as a CFO for organizations like the Frank Lloyd Wright School of Architecture and now the Vernadero Group, an Arizona-based environmental consulting firm serving federal agencies.

Nicole explains why many businesses struggle with one key issue: pricing. Too often, entrepreneurs chase revenue instead of profit. But as she explains, revenue without profit is not sustainable. Healthy finances allow businesses to grow, create jobs, and support families and communities.

------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!