The Visit Phoenix Partnership Playbook with Katie Provot

Phoenix is more than sunshine and golf. It’s one of the fastest-growing destinations for meetings, conventions, and major events in the country. In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Katie Provot, Business Development Leader at Visit Phoenix, to talk about how the Valley continues to grow, connect, and compete on a national and global stage.

Katie shares how Visit Phoenix serves as the Greater Phoenix Convention and Visitors Bureau, promoting the entire Valley as a top destination for meetings and events. With over 950 members, Visit Phoenix connects hotels, restaurants, attractions, and service providers to planners looking to host everything from small gatherings to citywide conventions with thousands of attendees.

You’ll hear how Visit Phoenix supports its partners through visibility, research, networking, and direct connections to event planners. Their website attracts more than 11 million annual views, and members gain access to market research, convention calendars, quarterly networking mixers, and referral opportunities that help businesses grow.

Katie also gives insight into the scale of events coming to Phoenix, from large citywide conventions to global mega-events like the Super Bowl and NCAA Final Four. She explains how the sales, services, and marketing teams work together to bring events to the Valley and support them every step of the way.

------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!