Scaling Businesses with Madeleine MacRae

In this episode of the Phoenix Prosperity Podcast, host Tim Fergestad sits down with Madeleine MacRae, CEO and co-founder of the Legacy Leadership Institute. Madeleine shares her insights as an inspirational growth specialist, helping home service and improvement businesses scale beyond the $10 million revenue barrier.

Madeleine breaks down the challenges entrepreneurs face when trying to scale, from being stuck in the “doom loop” of stagnant growth to the importance of creating repeatable, scalable business models. Learn about the unique "Progressive Intelligence" framework her team uses to assess and develop businesses across four key pillars: sales and marketing, operations, finance, and culture.

Discover how Madeleine’s journey from a corporate career to co-founding Legacy Leadership Institute shaped her passion for empowering ambitious entrepreneurs. She also shares valuable lessons about patience, risk-taking, and the long-term vision needed for sustainable success.

Key Takeaways:

• The predictable breaking points of growing businesses.
• How to overcome operational bottlenecks for scalability.
• Building a “legacy” business that outlives its founders.
• Madeleine’s philosophy on success as a long-term equity play.

About Madeleine MacRae
Madeleine is the CEO and co-founder of the Legacy Leadership Institute, specializing in helping small to mid-sized home service businesses scale sustainably. She’s also the author of The Tenacious Pursuit of Peace and The Unusual Penguin.

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