Roses, Leadership, and Legacy on a Multi-Generational Farm with Tyler Francis

In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Tyler Francis, President of Francis Roses and Co-CEO of April and Ashley, to explore the fascinating world of rose farming, family business, and agricultural innovation.

Tyler shares the remarkable story of how his family’s farming roots began in Arizona nearly a century ago and evolved from cotton farming into one of the largest rose-growing operations in the United States. He explains how Arizona became the center of America’s garden rose industry and how his company built relationships with elite European rose breeders to bring fresh, innovative rose varieties to consumers across the country.

The conversation dives into the difference between garden roses and cut roses, how climate and geography affect rose breeding, and why newer rose varieties are far easier to grow than many people think. Tyler also discusses the challenges facing modern agriculture, including rising costs, water management, regulation, and succession planning in multi-generational family businesses.

Tim and Tyler also talk about April and Ashley, the company’s direct-to-consumer brand that delivers premium roses straight from the farm to customers’ homes with fresher quality and longer vase life.

This episode is packed with insights on entrepreneurship, sustainability, innovation, and the passion required to build a lasting legacy in agriculture.

--------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!