Friday Jan 31, 2025
Maximize Your Company with Revenue Science with Rick McPartlin
In this episode of the Phoenix Prosperity Podcast, Tim Fergestad welcomes Rick McPartlin, the creator of Revenue Science. With decades of experience working with global giants like Siemens, Johnson & Johnson, and Vistage organizations, Rick has honed the art and science of predictable revenue generation.
Rick shares his transformative insights on how businesses can eliminate chaos, align teams, and deploy intentional strategies to create sustainable growth. He explains how mid-sized businesses, often between $10 million and $1 billion in revenue, can apply principles similar to Six Sigma and Lean to the production of revenue, transforming inefficiency into profitability.
Key highlights include:
- The concept of "cost of chaos" and its impact on your bottom line.
- Why traditional sales myths, like cold calling, need a rethinking.
- How to align teams across departments to create seamless value transfer.
- The evolution of revenue strategies from the seller-driven to the buyer-driven era.
- Rick’s groundbreaking framework to develop a winning "revenue strategy."
------------------------------------------------------ Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
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